Rising to the Social Media Challenge

Date and time

Tuesday, 3 March 2020
14:00-15:00
Central European Time (UTC/GMT +1 hour)

View recording →

Presentations → 

Description

This fourth webinar will focus on rising to the social media challenge as well as taking advantage of the opportunities provided by social media to strengthen stakeholder engagement efforts in nuclear power programmes. Social media allows for important two-way communication, where organizations not only disseminate information and but also gather key insights into stakeholder needs, feelings, knowledge, and perceptions.

During the webinar, international experts will explore areas such as the current trends and challenges in social media, key aspects of a social media strategy, and good practices for optimum online engagement in nuclear power programmes.

By attending this webinar, you will be able to:

• Identify benefits of using social media
• Manage and mitigate risks of using social media
• Design posts to engage your targeted audience
• Get experience from case studies
• Effectively plan social media activities
• Constructively use social media in the long-term to build trust

Presenters

Jeremy Gordon, Fluent in Energy, UK

Suzanne Jaworowski, Department of Energy, USA

Yuliia Taratorkina, Khmelnytskyi Nuclear Power Plant, Ukraine

Diana Teixeira, IAEA Office of Public Information and Communication

Moderator

Lisa Berthelot, IAEA