Ehsan Samei, PhD, DABR, FAAPM, FSPIE, FAIMBE, FIOMP, FACR is the Reed and Martha Rice Distinguished Professor, Chief Imaging Physicist, and director of Center for Virtual Imaging Trials at Duke University, USA. Author of over 330 referred papers, he is a clinical scientist aiming to bridge the gap between scientific scholarship and clinical practice through patient-centric imaging, effectual realization of translational research, and Medical Physics 3.0. His research focuses on virtual clinical trials, quantitative imaging, and in vitro and in vivo metrologies.