The Discovery Channel is to air a series of short films about nuclear science and technology, made together with the IAEA, as part of a new strategic partnership to educate the public on nuclear-based solutions to global issues.
Today, representatives from Warner Bros. Discovery and the IAEA signed the agreement to launch the educational campaign in 2025, which will air on the Discovery Channel across the entire Europe, the Middle East and Africa (EMEA) region.
“I am very excited about this brand new partnership with IAEA, as this is a great example of how we like to use our media for good,” said Jamie Cooke, General Manager at Warner Bros. Discovery Central East Europe, Türkiye, and the Middle East. “Every month, Discovery Channel reaches over 40 million viewers across EMEA and we are thrilled that our viewers will get the opportunity to learn more about how nuclear science is being used in innovative ways to improve our lives and advance the environmental sustainability agenda. Next year Discovery Channel celebrates 40 years since its global launch, and the timing for this partnership with IAEA could not start at a better moment.”