INIS News

News from the Nuclear Information Section
International Nuclear Information System (INIS)  &  IAEA Library

No. 13, September 2012

 

INIS Web Analytics

Galileo Galilei once said “Measure what can be measured, and make measurable what cannot be measured.” This approach is well incorporated in the collection of all web statistics and subsequent web analytics. An abundant wealth of information created by web traffic represents a great source for the analysis of various trends and aspects of users’ Internet behaviour. Once collected and analysed, this information can be used by both web site developers and web managers to improve their web presence and to achieve their ultimate goals for running a website.

Web Analytics is the analysis of both qualitative and quantitative data collected from a website, the purpose of which is to drive continuous improvement of the on-line experience to the visitors of the site. Web analytics offers an answer to questions such as, who visits the website and why; what they are looking for; why they are there; and, finally, to determine, according to the predefined criteria and goals, if the site is a success.

This overview uses data from Google Analytics covering the period 1 January to 31 August 2012 for the following websites maintained by INIS:

  • INIS Collection Search (inis.iaea.org/search/)
  • INIS home page (www.iaea.org/inis/)
  • INIS Members area (www.iaea.org/inis/members-area)

1. INIS Collection Search

1 January–31 August 2012
  Total 2011 Monthly average 2011 Total 2012 Monthly average 2012 Monthly increase from 2011
Visits 38 054 3171 48 970 6121 +93%
Unique Visitors 20 917 1743 23 554 2944 +69%
Pageviews 321 695 26 807 386 010 48 251 +80%
Pages / Visit 8.45 / 7.88 / /
Avg. Visit Duration 00:09:01 / 00:08:40 / /
Bounce Rate 30.71% / 37.46% / /
New Visits 54.35% / 46.66% / /
Returning visitors 44.65% / 53.34% / /
Downloads 17 527 1460 22 048 2756 +89%

Comparing a monthly average in 2011 to the one in 2012, the INIS Collection Search indicates a substantial increase, or 93%, in the number of visits and almost a 70% increase in unique visitors accessing the search page. Each month, approximately 3000 visitors searched the INIS Collection, viewing almost 50 000 web pages.

Out of 49 000 visits, over 30 000 were through different referral sites. Around 8000 visits came from various areas of the INIS home page, with an additional 2500 from iaea.org. This includes 1500 visits from nucleus.iaea.org. The biggest outside referral was worldwidescience.org, followed by two Japanese sites.

The Advanced Search was used 30 000 times, 8% of all searches using advanced features.

48% of all visitors accessed the INIS home page only once, while approximately 28% accessed it more than 10 times.

The most frequently used search term was Fukushima, followed by Chernobyl, nuclear safety, nuclear, Three Mile Island, plasma, and nuclear reactors.

Internet Explorer was used in 55% of searches, followed by Firefox, with 24%, and Chrome, with14%.

Visitors' Location

Country/Territory Visits
USA 5462
Japan 5349
Austria 5018
Brazil 3372
France 2991
India 2269
Egypt 1902
Canada 1648
Germany 1235
Russia 1128
  48 970
Visitors location

The greatest number of visits came from the United States of America, closely followed by Japan and Austria. Twelve countries had more than 1000 visitors. Almost 80% of all INIS Collection searches came from 20 countries, which clearly indicates the need for more promotional activities to be conducted within INIS Member States.

Language Visits
en-us 24 022
ja 4987
fr 3767
pt-br 3290
es 1868
ru 1200
en-gb 902
de 819
ko 771
en 603
  48 970
Visitors' Language
 
English was the most frequently used language on the browser (US and GB), used in more than 50% of the cases, followed by Japanese, French, Brazilian Portuguese, French and Russian.

2. INIS Home Page

1 January–31 August 2012
  Total 2011 Monthly average 2011 Total 2012 Monthly average 2012 Monthly increase from 2011
Visits 29 587 2465 27 431 3428 +39%
Unique visitors 14 887 1240 13 980 1747 +40%
Pageviews 79 644 6637 66 473 8309 +25%
Pages / visit 2.69 / 2.42 / /
Avg. visit duration 00:02:47 / 00:02:27 / /
Bounce rate 58.34% / 54.37% / /
New visits 48.90% / 48.23% / /
Returning visitors 51.10% / 51.77% / /

INIS home page analytics indicate a substantial increase of 40% in the number of visits and unique visitors. Over 8300 web pages were viewed by almost 3500 visitors per month.

During this period, 48% of all visitors accessed the INIS home page only once, while around 28% of visitors accessed it more than 10 times.

Visitors' Location
 
Country/Territory Visits
Austria 3859
USA 1965
India 1749
France 1246
Japan 1156
Russia 1125
Malaysia 1099
Germany 793
Republic of Korea 749
Nigeria 736
  27 431
      Visitors' Language
 
Language Visits
en-us 15 007
fr 2353
ja 1004
ru 900
ru-ru 804
ko 725
es 718
en-gb 704
pt-br 669
en 553
  27 431

Due to the physical location of the INIS and IAEA headquarters, Austria had the most visits, followed by the USA, India, France and Japan.

The INIS contacts, the INIS Collection, and the reference series were the most frequently visited pages. They were viewed more than 1000 times each, followed by INIS history, events, web page search, activities, and the site index, which had over 500 views.

Internet Explorer, the most popular browser, was used in around 45% of the visits, followed by Firefox, with31%, and Chrome, gaining ground with just over 16%.

3. INIS Members' Area

1 January–31 August 2012
  Total 2011 Monthly average 2011 Total 2012 Monthly average 2012 Monthly increase from 2011
Visits 1738 145 1208 151 +4%
Unique visitors 464 39 356 45 +15%
Pageviews 6251 521 6084 761 +46%
Pages / visit 3.60 / 5.04 / /
Avg. visit duration 00:03:26 / 00:04:41 / /
Bounce rate 51.67% / 36.67% / /
New visits 48.90% / 25.41% / /
Returning visitors 51.10% / 74.59% / /

Analytics for the INIS Members’ Area indicate that on average, 45 users visit the site each month, at least 3 times. This is a small increase compared to 2011, but the number of pages viewed shows a significant increase of 46%. During this period, 25% of all visitors accessed the INIS Members’ Area only once, while 27% of visitors accessed it more than 25 times.

Visitors' Location
 
Country/Territory Visits
Austria 305
Malaysia 91
Japan 65
Niger 47
Kenya 37
India 35
Brazil 32
Ghana 28
Côte d’Ivoire 22
France 22
  1208
      Visitors' Language
 
Language Visits
en-us 737
fr 120
ja 64
es 38
pt-br 31
ru 28
en 22
zh-cn 21
en-gb 20
hu-hu 17
  1208

Due to the physical location of the INIS and IAEA headquarters, Austria had the most visits, followed by Malaysia and Japan.

The pages hosting INIS Correspondence, the Membership Agreement, and Promotion were the most frequently visited.

Internet Explorer was the most popular browser used in around 60% of visits, followed by Firefox, with 27%.

Dobrica Savic
Head, NIS